Featured work
Below are featured samples of my website build projects and writing. For more, click 'more' or contact me for additional information.
Website and landing page builds
In my role with Attane, I helped clients in the senior living industry bring their brand to life, helping drive leads and move-ins. As a member of the web delivery team I helped build custom websites, assist with transfer from one platform to another, and provide ongoing maintenance and support for existing websites. I also built and maintained paid media landing pages, which the paid search team utilized to drive leads.
A sampling of a few of these projects is below. Click the image to view a larger version:
Features
Telling the story of ranchers and farmers and the unique business models that make up the agriculture industry is one of my favorite things to do. Here are a few of my favorite pieces.
I'm a Drover: Open Gates to Open Minds
Solving Real Life Challenges a Driving Force for Dr. Gary Smith
I’m a Drover: Land First, Cattle Second
Hard Work, Partnerships Bring Expansion for Bar-G Feedyard
Enterprise reporting
From breaking news to new research and technology, these articles focus on keeping the ag industry well informed.
Bacon Maintained Star Status During the Pandemic
House Ag Committee Takes a Turn Tackling Beef Supply Chain Issues
A Rancher’s Ingenuity: Homemade Mobile Calf Pen Makes Tagging a Breeze
New Technology Aims to Improve Early Disease Detection in Swine Herds
Audio and video curation
The below is a collection of curated recaps from interviews given to Farm Journal's broadcast media by key opinion leaders in the agriculture industry, summarizing the key points for busy farmers and ranchers.
High Steaks: Hearings Highlight Need for Congressional Action on Cattle Price Transparency
‘It’s a Mistake’ Not to Appeal Court Decision to Revoke Faster Line Speeds Says Rep. Glenn Thompson
Farm Reform Act a “Direct Attack” on Cattle Production NCBA’s Lane Says
The Auction Market: Longtime Sale Barn Owner Shares Top Tips to Achieve the Most Value
Profile work
Advice and inspiration can take many forms. In this series, produce industry champions share their story in their words. I also created the filtered art concept for this series, reinforcing the lighthearted nature of the Q&As and visually setting it apart from other content.
Packer Fresh Take: Joanna Jaramillo of Wholesum
Packer Fresh Take: Brianna Shales of Stemilt Growers
Packer Fresh Take: Karen Nardozza of Moxxy Marketing
Interactive elements and custom solutions
Learning the systems involved in creating interactive presentation formats and custom solutions for both editorial and sponsored projects is one of my strengths. While not always bylined as they are part of larger packages, here are a few recent projects.
Animal Health
At dvm360, Vetted, Firstline and HospitalDesign360 I wrote articles, curated educational conference coverage, produced infographics and multimedia content, all designed to help the the people who help pets—Veterinarians, veterinary technicians and practice managers.
Practical weight loss tips: Help put portly veterinary patients on a path to success
Selling retail for the greater good
Grit vs. grades: Veterinary schools face potential flaws in admissions system
Disease and aerosolized muck—oh my!
Feline behavior quick tips: Get a visual
